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INTRODUCING
OUR PUBLISHER . WILLIAM S. THOMAS
 Mr. Thomas is a long time resident
and businessman from East Texas with an
extensive background in advertising, marketing
and development for the Yellow Pages. Twenty-six
years ago Mr. Thomas began his sales career by
developing the first independent telephone
directory in Longview, Texas . This phone book
was published in 1981. Mr. Thomas then developed
the first independent telephone directory in
Tyler, Texas. The books referred to are now
well known as the Yellow Book - Transwestern
Telephone Directories distributed throughout the
East Texas area. Mr. Thomas developed these
directories as a general sales manager for Mid
America Publishers and the directories where sold
to major companies. After this rewarding
experience Mr. Thomas moved on to work in a
similar position to build struggling independent
directories in the East Texas area with Burrows
Publishing in Dallas, Texas.
Mr. Thomas was offered a
management position that would have required him
to move to the Dallas metro area. He
opted for sales representative allowing him to
remain in East Texas. However, a management
position that would allow him to remain in East
Texas was later created for Mr. Thomas.
This was due to the success of five directories
under his direction and marketing. The
directories in Mt. Pleasant, Sulphur Springs,
Sherman, Denison and McCurtain County, Oklahoma
are now the most used and dominate phone books in
the market which Mr. Thomas served the publisher
as top representative and sales manager.
After 16-years
of service these books have been sold to Yell
Telephone Company in England, better known as Yellow
Book. These directories will continue to be a
valuable asset to businesses. Rather than
relocate with the company, Mr. Thomas decided to
publish a new and totally different, and needed,
product - The Hispanic Community Yellow
Pages - developed for the East Texas Hispanic
communities. Mr. Thomas has researched the East
Texas Hispanic community and found a need for a
directory published in their language for
shopping and business needs. These
directories will serve the Hispanic community in
a way that will tie this enormous economy to the
local East Texas businesses.
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